3 Secrets to Building a Network of People Who Will Help You Succeed

3 Secrets to Building a Network of People Who Will Help You Succeed3 Secrets to Building a Network of People Who Will Help You SucceedRegardless of sector or industry, startups and large corporations alike are dependent upon relationships for lead and revenue generation. Yes, thats a sweeping statement, but its an accurate one. Think about the last dozen or so campaigns you ran or sales calls you made. How many were predicated on a pre-existing relationship- either a client referral or a thermisch introduction through a mutual connection? Chances are, those exchanges were more successful than the cold calls that occupy valuable space in your sales funnel.Savvy marketing and sales leaders understand that professional connections are tactical assets that can be deployed at every level of the conversion process. Heres the catch- you have to get really good at building connections before you can hope to leverage them. Some of that comes down to art, and some to science. But to start, the re are three critical habits Ive developed- and encourage every networker to master- in order to expand my relationship capital and in turn, drive business at my firm.1. Treat Your Network Like a MuseumSnooty docents and enforced silence aside, your professional network should more closely resemble a museum or gallery than a raging house party in other words, it should feel curated. Resist the urge to scatter your business cards like confetti, and work on getting face-to-face time with decision-makers at your target organizations. At conferences, professional association meetings, and even at your own firm, seek out thought leaders, industry influencers, and individuals who operate their own well-crafted networks. By focusing on quality in your relationships, youll end up committing less of your precious time while achieving better results.2. Do Your Due DiligenceWhether youre on your way to a conference or a quick coffee meeting, it is absolutely critical that you do your homework with regard to your potential connections. It pays to flip through their media feeds and check out their alma maters, past employers, and the boards they currently sit on. Its less about having topics of conversation from which to draw than it is about finding common connections- friends, colleagues, and fellow alumni. These areas of overlap pave the way for warm introductions, which in turn result in sales closed or further introductions made. 3. Never Miss a Chance to Grant a FavorThe traditional view of networks is that theyre treasure chests you mine for introductions, advice, and employment opportunities. Problem is, its an old, outdated perspective. Your network is really one piece in a vast ecosystem of exchange, and according to thought leaders like Wharton professor Adam Grant, within this system it pays to be a giver, rather than a taker. By contributing to an overall environment of giving, you increase the odds that one day someone will do you a solid when you need it. Th e moral here Always make time for that informational interview, coffee meeting, or job recommendation- youll really be doing yourself the favor.The TakeawayRelationship capital isnt built quickly or easily. Like anything worth doing, it takes practice and the honing of a particular skill set. To build a strong, efficient network, you must learn to separate the high-priority relationships from the lower-level ones, be disciplined in researching your potential connections, and recognize the importance of saying yes to requests for favors. With that initial investment, you can build the kind of network that yields impressive returns-in leads, revenue, and professional opportunities- year after year.More From Inc.5 Simple Things Super Productive People Do on Monday7 Habits of Remarkably Successful Startup Entrepreneurs5 Tips for Women on Getting Ahead in BusinessPhoto of coffee cups courtesy of Shutterstock.